CDM Stravitec NV is a leading international company specialized in the design, manufacture and installation of structural acoustics and vibration isolation systems for building structures and industrial applications.


They are a globally recognized market leader in their sector, active in more than 30 countries and have a clear vision of the future to make our world a quieter place.


To support their further growth in North America and as a local extension of the Global Marketing Department, CDM Stravitec is looking for a highly motivated  Marketing Specialist  based in their office in Lancaster (Pennsylvania) to join their team.


As Regional Marketing Specialist, you are part of the marketing and product management team and report to the Group Marketing Manager (based in Europe). Together, you will ensure the further development of the CDM Stravitec brand, brand awareness, strengthening of the internal information flow, and increasing our market potential within the North American market.





  • Lead Marketing Strategies: Collaborating with the Country Manager, Global Marketing team, and other stakeholders you will develop and execute marketing and communication plans aligned with business objectives.
  • Analyze competition: Support Global Segment Managers and Country Managers in monitoring competitors, identifying strengths, weaknesses, and market positioning for strategic insights.
  • Monitor trends: Conduct market research to understand customer needs, industry dynamics, and emerging trends, providing actionable insights for Sales, Marketing, and R&D teams.
  • Manage events: Plan and oversee exhibitions and industry events, coordinating logistics, booth setup, and promotional activities to maximize company impact.
  • Develop collateral: Create and distribute marketing materials, ensuring alignment with brand identity and messaging strategies, and manage inventory levels.
  • Optimize event presence: Identify key industry events, plan team attendance, and develop strategies to maximize the company’s presence and influence.
  • Create content: Collaborate with the global team to develop targeted marketing content for the North American market, including datasheets, blog posts, brochures, and advertisements.
  • Submit conference papers: Review, edit and submit conference papers, ensuring compliance with deadlines and formatting requirements.
  • Conduct Market Research: Gather customer feedback and conduct interviews to inform product development, marketing strategies, and engagement initiatives.
  • Scan for opportunities: Identify new market opportunities, products, partnerships, and business models through industry events and market scanning.
  • Support Product Development: Participate in product creation and improvement efforts to meet customer demands.
  • Build relationships: Stay informed about market developments, identify potential partnerships, and map relevant stakeholders to facilitate effective communication and collaboration.

Depending on your profile and experience, other tasks may be added.




Then we are off to a great start! Do you also meet these requirements?


  • Minimum 3 years of marketing experience in the construction sector.
  • Strong affinity for both Sales and Marketing.
  • In-depth understanding of construction industry dynamics and market trends.
  • Exceptional communication and interpersonal skills.
  • Creative thinker with strong analytical and problem-solving
  • Proactive, highly organized, and detail oriented.
  • Able to inspire and motivate others with your ideas and initiatives.
  • Capable of working effectively both independently and as part of a team.
  • Proficient in managing marketing projects and adept at time management.
  • Proficient in using Excel, Word, Outlook, PowerPoint, and SharePoint.
  • Skilled in navigating and utilizing social media platforms effectively.
  • Being fluent in English is a must. Any other language is a plus.
  • You align with CDM Stravitec’s core values: open-minded, raise the bar, energized, partnership, think different & ownership.


  • WE OFFER :


  • A full time
  • An interesting job with scope for personal initiative at an international company in full expansion.
  • You will be part of a motivated, diverse, and dynamic
  • Plenty of opportunities for personal and professional development and thorough on-the-job training when you come on board.
  • An attractive compensation package with a competitive salary and fringe benefits (e.g. working from home, health insurance, paid leave).




Are you a motivated person with a passion for communication and innovative solutions? Does looking for improvements and thinking out of the box give you energy? Do you love taking ownership and approaching things with an open mind? We encourage you to apply for this exciting opportunity!


Convince us with your resume and a cover letter that you are the Marketing Specialist we are looking for. Send us your application via e-mail to Eva Govaerts (eva@insparkle.be), Senior Recruiter at Insparkle. Should you have any further questions or require more information, do not hesitate to contact Eva via e-mail (eva@insparkle.be) or phone (+32 474 74 39 45).